A stay in the country: country houses as hotels – and a bad plan

Stoke Park, Buckinghamshire (Image: Stoke Park Country Club and Resort)
Stoke Park, Buckinghamshire (Image: Stoke Park Country Club and Resort)

Although country houses were built primarily as homes, an integral and important function was their use for entertaining.  However, one dramatic change has been the nature of the guests and how they paid for their visits – and the birth of the refined country house holiday now regarded as the best the hospitality industry can offer.  That said, running such a hotel is no guaranteed path to the wealth suggested by the lifestyle; with huge initial costs, large ongoing expenses and the elusive need for profitability leading to the recent troubles for the Von Essen hotel chain which had dominated this niche, including running the finest country house hotel – Cliveden, before collapsing under their own ambition.  The chase for profitability has also led to some shocking schemes for building further accommodation which can be seen in the recent proposals for Wyreside Hall in Lancashire.

Country houses have long been used as accommodation for travellers, be they friends of the owning family or, more spectacularly in medieval and Renaissance periods, for the monarch.  Often considered a great honour (supposedly there are more beds in which Queen Elizabeth I has apparently slept than nights she was alive), the occasion of a royal visit – or the possibility of one – would cause local aristocrats, or those aspiring, to refurbish suites of rooms such as at Burghley, Hatfield House, and Kirby Hall (even though Elizabeth I never came to the latter).  Sometimes, the ruinous expense of hosting the royal retinue would sometimes leave the owner with a title but also debts they’d be paying off for decades.

Eaton Hall, Cheshire (by Alfred Waterhouse - dem. 1961) (Image: Lost Heritage)
Eaton Hall, Cheshire (by Alfred Waterhouse - dem. 1961) (Image: Lost Heritage)

The heights of country house entertaining were reached by the Victorians and Edwardians who popularised, amongst the aristocracy, the vast weekend house party.  This led to houses being built or extended to create, in effect, large hotels.  The key difference was the guests were pre-selected from a narrow social strata and were expected to ‘pay’ for the hospitality with reciprocal entertainment or with business or political favours.  The greater the social elevation of the guests, so the number of staff required increased, leading to some houses, particularly at the cream of society, such as Eaton Hall and Clumber House, being greatly extended.  Eaton Hall eventually numbered around 150 bedrooms ranging from those for the honoured guests down to the  lowliest servants who would share dormitories.  Sadly, it was these sizeable extensions and aggrandisements which were largely the reason for their demolition in the 20th-century in their hundreds as austerity hit home and these huge palaces became unaffordable.

Sandringham, Norfolk (Image: Sandringham Estate)
Sandringham, Norfolk (Image: Sandringham Estate)

Edward VII, when Prince of Wales, was the longest serving Regent and developed a highly cultivated habit of ‘weekending’ at country houses, especially his own at Sandringham, Norfolk.  His preferences have been said to have laid the foundations for not only the practice of weekend visits but also for indulging with grand breakfasts followed by country activities such as shooting, followed by convivial dinners.  Such was his reputation that some owners would fear a visit for the expense involved with one family, the Gurneys of Northrepps Hall in Norfolk, allegedly burning down a wing to forestall such a visit. By contrast, in 1902, when Edward VII visited Burton in Staffordshire an entire wing was built and named after him in his honour at Rangemore Hall.

Country house visiting had been a common activity for the travelling aristocrat in the Georgian era (a topic explored in a previous article ‘How tourism split a house from the estate‘).  Often calling on those they knew, they would also call on the notable houses in an area (an acceptable enough practice to be included by Jane Austen in ‘Pride and Prejudice‘) – and the owners of these ‘show houses’ were happy to parade their good taste.  By the beginning of the 18th-century, Blenheim, Castle Howard, Chatsworth, Wilton and Burghley had become the ‘must-see’ houses for the country house tourist – later joined by Houghton, Holkham, Eaton Hall and Kedleston.  Sadly, visitors weren’t always there for the educational opportunities of seeing some of the finest art in the world – as Horace Walpole lamented regarding the visitors to his father’s Houghton Hall, where he was a guide, the worst were the seers:

 …they come, ask what such a room is called, in which Sir Robert lay, write it down, admire a lobster or a cabbage in a market-piece, dispute whether the last room was green or purple, and then back to the inn for fear the fish should be overdressed.

Tregenna Hotel, Cornwall (Image: lindad4a via flickr)
Tregenna Hotel, Cornwall (Image: lindad4a via flickr)

It’s the last line which is of particular interest – even the well-to-do Georgian guest would be staying in a nearby coaching inn unless they had family nearby.  By the Victorian era, the nature and number of the guests had changed, but still the houses were private residences – until 1878 when the first country house became a hotel; Tregenna Castle near St Ives, Cornwall.  The catalyst was the extension of the railway, and the purchasers of a initial lease on Tregenna, before buying the freehold in 1895, was the Great Western Railway who could not only provide the destination, but the means to get there.

Cliveden, Buckinghamshire (Image: sjm_1974 via flickr)
Cliveden, Buckinghamshire (Image: SJM_1974 via flickr)

The growth of a paying middle class in the Victorian and Edwardian eras created demand – but most importantly, both eras were about aspiration.  The middle class may not have had the wealth to run a country house (and in the 1930s and 1950s, many owners didn’t either) but they certainly wanted to experience it.  The glut of country houses which became available in the first half of the 20th-century presented many opportunities for the hospitality industry to cater for these new markets.  For the upper classes, although many had been forced to sell up or move out, they still wanted to continue the lifestyle – though not necessarily alongside the nouveau riche. This created another market for the exclusive country club with clear social stratification driving the finest hotels to become bywords for extravagant elegance – something still clear today (though entry is more socially open) when one looks at hotels such as Cliveden or Stoke Park.

Gravetye Manor, Sussex (Image: Patrick Baty)
Gravetye Manor, Sussex (Image: Patrick Baty)

Though initially slow to take-off, the first half of the 20th-century saw a number of houses become hotels; in 1929, Theobalds Park, Hertfordshire and North Bovey Manor, Devon (another for the Great Western Railway), Welcombe Manor, Warwickshire in 1931, Otterburn Tower, Northumberland and Studley Priory, Oxfordshire, both in 1947 and Greywalls in Scotland in 1948, to name but a few.  Gravetye Manor was sold to Peter Herbert in 1957, when he paid £57,000 and charged £2 per night.  One author reported that the 1995 Egon Ronay guide listed 220 country house hotels, and the Historic Houses Association estimated that a quarter of the country houses sold between 1972-1990 were converted into hotels.  Though some have inevitably failed, the trend continues with one of the most recent being Coworth Park, built in 1776, opening in September 2010.

This potential re-use of the houses has not always been benign.  The nature of hotels is that the bedrooms generate the income so the more you have the better for them – though usually not for the architectural cohesion of the house. In hotel terms, many houses would not be economic which has led to the building of large, and not necessarily sensitive, additions.  Considering the original intentions of country house owners were to demonstrate their wealth and taste and to build a house to last, rarely are the modern extensions designed with anything approaching the same care and expense so there is an inevitable mismatch.  Many a country house hotel is scarred with poor quality and visually flawed wings which are almost designed to detract from the main house – but then buildings designed by accountants never win prizes for beauty.

Wyreside Hall, Lancashire (Image: Lancaster Guardian)
Wyreside Hall, Lancashire (Image: Lancaster Guardian)

Although there is evidence of a greater sensitivity in recent years where new wings are tucked away from the main house and linked by corridors, it seems that there are still some owners who see the house as merely an ornament to put on the front cover of the brochure whilst they ruin the setting.  It was hoped that the worst schemes were behind us but sometimes one is proposed which is so bad that it would be laughable if it didn’t threaten a fine (though currently not in the best condition) house – Wyreside Hall in Lancashire (hat-tip to Matthew Steeples for flagging this one up).

The house was originally built in the 17th-century but was remodelled in 1790 by the then owner, John Fenton Crawthorne, MP, to a design by the gifted architect, Robert Adam.  Though the full scheme wasn’t implemented, the exterior benefited from a graceful symmetry with the drawing room, dining room and library also completed to his plans (though apparently no evidence of their decoration now remains).  The now Grade-II house remained in the Garrett family until 1936 after which it became a school and then home for a local motorsport legend.  The scheme that has now been proposed learns none of the lessons of sensitive hotel development (or any work involving heritage) over the last 50 years.

Proposed development, Wyreside Hall, Lancashire (Image: Wyre Council planning proposal, via Matthew Steeples)
Proposed development, Wyreside Hall, Lancashire (Image: Wyre Council planning proposal, via Matthew Steeples)

Yes, it really is that ugly.  The design effectively doubles the size of the house and, as can be seen from the plan (scroll to page 44 – no direct link, sorry), the associated access roads, parking and ‘landscaping’ ruin the immediate setting of the house.  The usual arguments have been made about this bringing jobs to the area but if we must sacrifice the very heritage which gives an area a distinct identity, which attracts tourists or the wealthy (who usually also spend money locally) then it’s a poor bargain.  Wyre Council should throw out this and any subsequent plan which displays equally limited thinking and such an arrogant disregard for the architectural heritage of the area.  As we’ve seen, country house hotels can work – but not when they are at the expense of the original building.


Matthew Steeples’ original blog post is available here: ‘Adam would turn in his grave

Listed buildings description: ‘Wyreside Hall, Lancashire‘ [British Listed Buildings]

Planning application documents: ‘Ref 11/00840/LBC – Wyreside Hall‘ [Wyre Council]


This is the last post for 2011 – 43 posts in total, now over 350 subscribers to the blog, nearly 210,000 pages served up; and 850 followers of @thecountryseat on Twitter, so all-in-all, a fairly impressive level of interest; thank you! Matthew

16 thoughts on “A stay in the country: country houses as hotels – and a bad plan

  1. Norman Josling December 30, 2011 / 12:46

    Good to see the owners of Coworth taking advantage of the special reductions at Ikea and DFS.

  2. Alex Shakura December 30, 2011 / 13:43

    While there is a huge element of design nausea and inappropriate traffic associated with the Wryeside Hall development, as well as over extension in the management of Von Essen, I believe that we should just be thankful that these buildings still stand.

  3. Andrew December 30, 2011 / 14:30

    Having stayed in a number of country house hotels throughout Britain (and Ireland), it’s always fascinating to look at the industry’s history and evolution. This article again demonstrates Matthew’s inquisitive mind, asking when the first country house hotel was born – and it was certainly not Sharrow Bay, cheekily suggested on their website that they were “the First Ever Country House Hotel”. It would also be interesting to know if the first country house B&B pre-dated the country house hotels? Another spin-off article could be surveying all the country houses currently planned to be converted into hotels, but put on hold after the 2008 global financial crisis. These include Tottenham House in Wiltshire (to become The Savernake Club), Grantley Hall in North Yorkshire and Kinross House in Perth & Kinross (both by First Sight Estates), and the recently sold Kinmel Hall. Others planned for 2012 openings include Wivenhoe House in Essex and Cherkley Court in Surrey.

  4. Matthew Steeples January 3, 2012 / 18:18

    Thank you for the mention and your great piece. You have summed up this ludicrous scheme well. Wishing you a very happy New Year.

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