The Inadvertent Innovation: Country Life and Property Advertising

Over the last four centuries, the marketing of property has seen relatively few innovations. Those with money and the desire to establish themselves in society would seek out those with knowledge on which estates might be available.  However, the launch of Country Life magazine 120 years ago this month heralded a sea change in the marketing of the landed lifestyle. No longer did the buyer have to rely solely on what they found; now Country Life, through advertising and market reports, brought a selection of the choicest properties right into the drawing rooms of the aspiring elite. The continuing success of the magazine suggests that our desire for the grandeur and leisure of rural society is undimmed over a century later.

Country Life was the idea of Edward Hudson (b.1854 – d.1936), a successful magazine printer, who recognised a gap in the market for a publication which reflected the rural lifestyle of a wealthy elite and, importantly, those who wished to join them.  Conveniently for Hudson, he already had one publication which catered to a significant traditional interest, Racing Illustrated, but lacklustre sales meant it was ripe to be incorporated as a component part of the new magazine. The first issue of Country Life was published on 8 January 1897 and from the outset it was noted for the high quality of the content and, importantly, of the production, with heavy paper and fine photographs.

Country Life Illustrated, 8 January 1897, p. 3

Country Life Illustrated, 8 January 1897, p. 3

As with most magazines of the time, the front cover and first page were adverts for all manner of essentials such as ‘Cadbury’s Cocoa’ and slightly more obscure (‘Old Grans Special Toddy‘, ‘Vigor’s Horse-Action Saddle – A Perfect Substitute for the Live Horse‘). However, below the grand ‘Country Life Illustrated‘ masthead is a single full page, rich in some of the finest country houses in the land – and all for sale or to let. It’s also noteworthy that this innovative layout was the work of the single firm of land agents, Walton & Lee of Edinburgh, through whom these properties were available.

As today, properties were sold for a number of reasons but, in an age when the loss of the family seat was considered a serious failing in society, financial embarrassment was often the single strongest reason for a property to appear for sale.  Until the twentieth-century, the majority of property transactions for country houses were primarily about the land; the actual house was usually a secondary consideration as, if you felt it wasn’t suitable, you could always rebuild it in a style or scale until it was. Intelligence regarding which estates were for sale was passed around through social networks, partly to preserve privacy, but often as a way of discretely finding a buyer. Local solicitors also played an extensive and dominant role in the sale of property, often using their extensive and intimate knowledge of local families to know who might be open to offers or to find suitable investments, especially as, since 1804, they held the monopoly on conveyancing.

In 1897, the second Agricultural Depression was hitting the income of those landowners who were heavily dependent on income from their estates.  The financial crisis that this created was the catalyst which forced a number of estates to be put on the market. Equally, death dealt its usual cruel blow with estates being sold in part or in total to meet the stipulations of wills, particularly if the only offspring were daughters, often married to a gentleman with his own estate and little need for a part share in another.

'In the Grafton country...' Advert for Writtlebury Lodge, Northamptonshire, Country Life Illustrated, 8 January 1897, p. 3

‘In the Grafton country…’ Walton & Lee advert for Writtlebury Lodge, Northamptonshire, Country Life Illustrated, 8 January 1897, p. 3

The houses shown in that first edition are certainly varied. Ranging from the grandeur of Stowe House to ‘a charming, moderate-sized manorial estate’, each warranted a small but densely-worded description. In contrast to today where a house of the importance of Stowe would most likely be either sold off-market or launched with all the fanfare modern country house estate agency can muster with multi-page, glossy, full page photo adverts. Although, with the exception of Stowe, all were anonymous, of the nine houses advertised, it’s possible to identify six of them:

Column 1

  • SALE: Writtlebury Lodge, Northamptonshire, with 6,700 acres (demolished 1972)
  • SALE: Unidentified ‘moderate-sized Manorial Estate’, South Devon, with 600 acres
  • SALE: Unidentified ‘unique specimen of an early English country house’, Sussex or Surrey, with 42 acres

Column 2

  • TO LET: Maesllwch Castle, Radnorshire, with shooting over 20,000 acres
  • TO LET: Charlecote Park, Warwickshire, with 250 acres (now National Trust)
  • SALE: Apethorpe, Northamptonshire, with 5,000 acres (now a private home again)
'Stowe House, Buckingham', 'In the Grafton country...' Advert, Country Life Illustrated, 8 January 1897, p. 3

‘Stowe House, Buckingham’, Walton & Lee advert, Country Life Illustrated, 8 January 1897, p. 3

Column 3

  • TO LET or SALE: Stowe House, Buckinghamshire, with 1,100 acres (now a school)
  • TO LET: Addington Manor, Buckinghamshire, with ‘parks and grounds’ (demolished 1926)
  • TO LET: Rigmaden Park, YorkshireUnidentified ‘fine Mansion’, North of England with sporting rights over 4,000 acres (thanks to a reader for the identification)

This selection in one week is almost unimaginable now – to have one house such as Stowe or Charlecote advertised for sale would be remarkable; to have those plus other grand houses showed the scale of the crisis which was quietly afflicting the established rural order. As financial circumstances forced retrenchment for families from the larger houses to their smaller ones (or sometimes from the countryside altogether), so Country Life offered a new and effective route for marketing these properties to those who had risen in the heady world of Victorian industry and finance and who now sought to install themselves as the inheritors of the old social order through the possession of their estates.

The photos of the houses for sale also echoed that Country Life also emphasised a new stylistic aesthetic in the photographs which accompanied the articles on specific houses; one which departed from a common representation of country houses; notably by removing the people and all signs of daily life. Whether this was the choice of Edward Hudson or the photographers is unknown, but engravings and images of country houses from earlier periods often showed them as the hubs of rural and social activity. Outdoor views displayed workers in the fields, the aristocracy enjoying the pleasures of the house and parkland, and coaches riding down lanes, whilst interior views were full of noble pursuits.

The bucolic ideal was important in times of political and social turmoil.  Such scenes, although partly a simple tool for demonstrating scale, also promoted the idea of the paternal landowner to those within the landowning classes, those who wished to join them, and others who had simply obtained a copy, perhaps through a lending library.  Note how often the sky is calm, the lake waters placid, and the animals docile or obedient – there are no signs of disharmony. This can be seen in J.P. Neale‘s famous series of views of country seats published between 1819-1823, soon after the tumult of the Napoleonic Wars:

Detail from 'Sunning-Hill Park, Berkshire' drawn by J.P. Neale (Image from Rare Old Prints)

Detail from ‘Sunning-Hill Park, Berkshire’ drawn by J.P. Neale (Image from Rare Old Prints)

The compliant and dutifully grateful cows enjoying the benefits of the parkland at Langley Park, Buckinghamshire:

Detail from 'Langley Park, Buckinghamshire' drawn by J.P. Neale (Image from Rare Old Prints)

Detail from ‘Langley Park, Buckinghamshire’ drawn by J.P. Neale (Image from Rare Old Prints)

Take the later scene presented in J.M. Gilbert’s image, drawn in 1832, the year of the Great Reform Bill which extended voting to all men who owned property worth ten pounds or more in yearly rent, of Newlands, Hampshire, which includes a vignette of rural husbandry with the men taking instructions from an agent with the house looking benignly down:

Detail from 'Newlands, The Seat of Mrs Whitby' by J.M. Gilbert, 1832, from 'Grove's Views of Lymington' (Image from Rare Old Prints)

Detail from ‘Newlands, The Seat of Mrs Whitby’ by J.M. Gilbert, 1832, from ‘Grove’s Views of Lymington’ (Image from Rare Old Prints)

Interior views often showed the aristocratic families at leisure. This was partly due to the romanticisation of the country house which can, in part, be attributed to the popular historical novels of Sir Walter Scott who, as noted by the writer Thomas Carlyle, that they

‘have taught all men this truth … that the bygone ages of the world were actually filled with living men, not by protocols, state papers, controversies and abstractions of men’.

For example, in Nash’s ‘The Mansions of England in the Old Time‘ published between 1839-49, the domestic scenes feature prominent groups of people going about their daily lives as imagined as an aristocratic set-piece where all the clothes were fine, the people good looking, and the activities noble.

'The Gallery, Knole House, near Sevenoaks, Kent'. Joseph Nash. (Image © Victoria and Albert Museum, London - Museum no. 2996-1876)

‘The Gallery, Knole House, near Sevenoaks, Kent’. Joseph Nash. (Image © Victoria and Albert Museum, London – Museum no. 2996-1876)

This is not to say that all followed such an approach. Many artists such as the Rev. F.A.O. Morris in his famous ‘Picturesque Views of Seats of the Noblemen and Gentlemen of Great Britain and Ireland‘ published 1866 emphasised the houses, showing no signs of people.

Country Life therefore was both following the precedent of some earlier artists but also by so rigorously applying this view of the houses and the popularity of the magazine spreading this ideal far and wide, so the perception of country houses as denuded of evidence of life was one which was almost in contrast to the warm, sympathetic portrayal of the families in the accompanying text.

Walton & Lee maintained their tenacious grip on the important first page of advertising in Country Life from 1897 until 1912.  In that year, as a measure of the success of Country Life in establishing itself as one of the prime avenues for the sale of property, Howard Frank, of Knight, Frank & Rutley, bought Walton & Lee specifically to secure that  coveted advertising space. Though their reign at the forefront of advertising country estates had ended, their influence in the presentation of property was to remain and can be seen today. Evidence of this is in both the continued hold Knight Frank maintain on the first page of advertising, and the stylistic aesthetic which the estate agents and Country Life established as the standard for the photographic presentation of country houses for sale and exalted in numerous publications.


Country Life wrote their own retrospective on property advertising in 2007 for the 110th anniversary: ‘Wanted: Property for a Gentleman’ [Country Life]

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So, you made the 2016 Sunday Times Rich List – where to live?

The now annual round-up of the richest 1,000 people in the UK (whose wealth can be ascertained…!) has been published today in the Sunday Times (£). Although there are now a few less billionaires than last year in the UK, the minimum required to join the list has risen slightly to £103m. With 80% of the list members having made their own fortunes and having acquired the trappings of status along the way, it’s unsurprising that many will already own a country house. However, some may not and to help them out of this socially embarrassing predicament, below are some of the most interesting country houses for sale today (April 2016).

Ignoring any of the ‘new’ country houses which, unless by Craig Hamilton and a limited few others, are unlikely to be architecturally notable, this entirely subjective selection, focuses on those historic houses which can be regarded as such.

Hackwood Park, Hampshire (Image © Savills)

Hackwood Park, Hampshire (Image © Savills)

Many of the most impressive country estate sales are often conducted ‘off market’, offers and negotiations concluded in private; never receiving the splendour of an advert in Country Life. However, occasionally, one quietly appears which sets the pulses racing. What will probably be one of the most interesting houses to be offered publicly this year is Hackwood Park, Hampshire, a splendid Classical house (listed Grade-II*) with accompanying 260-acres.  Designed by Lewis William Wyatt (1777-1853), nephew to the more famous James Wyatt, Lewis developed a very successful country house practice, especially in Cheshire, including work at Lyme, Heaton and Tatton Parks, but has been rather sadly overlooked in the history of architecture (something I will try to address in another post). Looking through the photos of Hackwood House, his skill and ability in handling of the external form (which was a rebuilding of an earlier house) and the superb interiors demonstrates clearly why he enjoyed a productive career. No price is given for Hackwood House, but given the quality of the house, the location and the estate, I suspect that only those troubling the upper reaches of the Rich List need contact Savills.

Trafalgar Park, Wiltshire (Image © Savills)

Trafalgar Park, Wiltshire (Image © Savills)

Another house which certainly has grandeur in Trafalgar Park, Wiltshire – but it also hides a surprisingly important architectural statement. Built as Standlynch Park in 1733 by John James of Greenwich as a ‘villa’ for Sir Peter Vandeput, it was acquired by the nation in 1814 as a gift to Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté to express England’s gratitude for doing his duty for his country and renamed ‘Trafalgar Park’. Unfortunately for Lord Nelson, as he had famously died in 1805, the house, titles and generous pension were given to his elder brother, the Rev. William Nelson and descended through the family until 1948 when they were no longer able to afford the upkeep when the Attlee government cancelled the Nelson Pension.

Corridor by Nicholas Revett, Trafalgar Park, Wiltshire (Image © Savills)

Corridor by Nicholas Revett, Trafalgar Park, Wiltshire (Image © Savills)

After a slightly choppy latter half of the 20th-century, the house was bought in 1997 by Michael Wade who over the years has lavished attention to restore the house in an exemplary fashion but now wishes to move on.  I was lucky enough to visit in April 2013 with the Georgian Group and can attest to the quality of the work, especially to the main block. And the surprising architectural statement; the North wing contains a ‘monumental’ hall designed in 1766 by Nicholas Revett who had published in 1762, with James ‘Athenian’ Stuart, ‘The Antiquities of Athens‘ which was the catalyst for the hugely popular Greek Revival style in England.  This house therefore contains the genesis for the Greek-influenced ‘Neoclassicism‘ of the Georgian period which is still much admired and copied today. So if your place on the Rich List means you have £12m (plus a few more to finish the restoration, including Revett’s incredibly important corridor and North wing), again, contact Savills.

Woolmers Park, Hertfordshire (Image © Adrian Houston / SWNS.com)

Woolmers Park, Hertfordshire (Image © Adrian Houston / SWNS.com)

The phrase ‘comprehensively renovated and extended‘, especially in relation to a grade-II* listed Georgian country house can sometimes send a chill down your spine, fearful that all that made it special has been smothered in the relentlessly, boringly bland ‘international hotel’ style. Thankfully although, Woolmers Park, Hertfordshire, has been restored to within an inch of its life and whilst perhaps too polished for some, overall, the essential charm of the country house and what could be called the Colefax-Fowler ‘look’ makes the main rooms look very elegant. Originally an 18th-century house, it was rebuilt between 1796-1802 for the 3rd Duke of Bridgewater, and then again between 1821-3 to designs by C.R. Cockerell, who probably added the Greek Doric colonnade on the south front. Bought by the Earl and Countess of Strathmore in the 1920s, it was then sold to Arthur Smith in 1949 and became home to the Hertfordshire Polo Club before being sold in 1997.  Now for sale again with 232-acres, Knight Frank have given it a guide price of £30m (don’t forget the eye-watering £3.5m stamp duty), which reflects that this is a house to which very little will need to be done to enjoy a country lifestyle.

For those a little further down the Rich List, below are some less pricey options but still would give the country house style to which many aspire:

  • Hall Place, Tonbridge, Kent – an unusually large house for the county, Victorian, with up to 226-acres – £8m [Strutt & Parker]
  • Manor Hall, Gloucestershire – 15th-century but updated including by the current owner Peter De Savery – £7.95m [Knight Frank]
  • Guyzance Hall, Northumberland – rebuilt 1894, now with 323-acres – £6m [Knight Frank]
  • Chedington Court, Dorset – built 1840 and altered 1894 in Jacobean style, now with ~50-acres – £5.95m [Savills]
  • Brandsby Hall, Yorkshire – built 1760s and well-proportioned, it now has some ‘interesting’ decor and needs a lot of work to fix  – £4.25m [Knight Frank]
  • Howsham Hall, Yorkshire – built 1610, the dramatic facade is dominated by beautiful mullioned windows – £4.25m [Savills]
Somerton Randle, Somerset (Image © Knight Frank)

Somerton Randle, Somerset (Image © Knight Frank)

Personally, if I was in the fortunate position of troubling the Rich List, the house I would beating a path to is the bucolically named, Somerton Randle, Somerset (£5.75m – Knight Frank). A compact grade-II listed country house built in the late 1700s, and now with 88-acres, the interiors are a wonderful example of regional Georgian style and retain an exceptional elegance.

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An Indian takeaway: Sezincote, Gloucestershire

We long for an ‘Indian Summer’, whilst sitting in a bungalow drinking tea, eating curry followed by a sorbet and later having a toddy and going to bed in our khaki pyjamas. There are many words, phrases, foods and customs Britain has adopted from our interactions with India, but strangely, despite its strong and vibrant architectural history, the tide of architectural style has been largely one way; Western traditions flowing east, with only scant examples of the ebb bringing Indian influences back. Except, that is, in one small corner of Gloucestershire where the remarkable Sezincote stands as a unique monument to the influence of India – but also leaving the question as to why the Indian (also known as Hindoo or Mughal) style failed to find wider acceptance.

Sezincote House, Gloucestershire - entrance front

Sezincote House, Gloucestershire – East Front

UK country houses have always been a magnet for other influences, the interiors vying with each other to embody ‘fashion’ and be seen to reflect the culture and stature of the owners.  With the advent of travel, particularly what would become recognised as the Grand Tour, architectural styles from across Europe including Roccoco, Classical, Baroque and Palladianism would also find a ready home, being easily adaptable to the English physical and intellectual climate.  Further afield, imperial trade in the late 17th-century carried home Chinese, Persian and Indian influences and evidence of both can be widely found in porcelain, furnishing, fashion and art. Daniel Defoe noted Queen Mary’s ‘love of fine East India calicos‘ which led to an increased popularity for imported textiles, much to the chagrin of domestic mill workers.

"East India House" by Thomas Malton the Younger (1748-1804), (Wikipedia / Courtesy of the Paul Mellon Collection, Yale Center for British Art, Yale University, New Haven, Connecticut.

“East India House” by Thomas Malton the Younger (1748-1804), (Wikipedia / Courtesy of the Paul Mellon Collection, Yale Center for British Art, Yale University, New Haven, Connecticut.

Behind this trade was a British firm which grew to wield power never equalled and with an ability generate wealth in a way few have; the East India Company (EIC).  On the strength of resurgent national confidence following the defeat of the Spanish Armada in 1588, merchants gained permission from Queen Elizabeth I to sail to explore the opportunities of the Indian Ocean, with the first ships sailing in 1591. After three abortive attempts, they succeeded in 1600 and the Queen granted the newly formed EIC a 15-year monopoly on trading with the East Indies. After besting their Dutch, French and Portuguese competition both militarily, diplomatically and eventually financially, by the mid-1700s, control of trade in India was under the control of the EIC.

This control was exercised through the EIC’s own staff and enforced by its private army creating a pseudo-state-like entity which offered the chance for rank, prestige and to create a fortune. Back in Britain, many looked at the usual prospects of joining the clergy, law or military service as a dim comparison against the possibilities of India.  As the financial opportunities of India became apparent, so the attractiveness of a position there increased amongst the aristocracy who came, saw, and administered, with the intention of taking their new fortunes home to establish themselves or boost their status in society.

Yet, from an architectural viewpoint, for all the interaction and extended immersion in the rich Indian culture, the complex and beautiful architecture was largely ignored as an appropriate style for country houses back in Britain. This was in stark contrast to the European styles which came back to Britain, like burrs on the coat-tails of the aristocratic Grand Tourists. This makes the domed, florid Sezincote, nestled deep in the Gloucestershire countryside all the more exceptional.

Originally a small 15th-century manor house, it was bought by the Earls of Guildford in 1692 and survived largely unchanged until bought by Colonel John Cockerell in 1775 – but he was not the author of the final version of the house. Sir John was a friend and had been part of the military staff of Warren Hastings, the former Governor-General of Bengal, who was building his own house at nearby Daylesford, and Cockerell probably had the help of his friend, or at least his agent, William Walford, in selecting the estate. In 1797, Cockerell wrote to Walford saying ‘I have many conceits and fancies in regard to Seasoncote [his spelling] for a residence…‘. In reality, the plans were a conventional Georgian remodelling with Sir John looking for someone to complete ‘the plain sort of work I shall mostly want‘. Building work was well under way by 1798 but at the end of the year came to a rather unexpected stop with the death of Sir John.

The half-finished house was inherited equally by his brothers, Charles and Samuel, and his sister. Charles had also made a fortune in India through a combination of official positions and private trading and, having bought out his sibling’s shares in the house for a total of £38,000, decided to embark on a much more radical vision. Seemingly unconstrained in his imagination, Charles decided (in collaboration with Thomas Daniell and his nephew William, the famous painters Indian topographical pictures), to clothe his Georgian house in full Indian robes.

Indian fireplace, Daylesford House, Gloucestershire (Image from 'Country Houses of Gloucestershire' by Nicholas Kingsley (1992, Phillimore & Co)

Indian fireplace, Daylesford House, Gloucestershire (Image from ‘Country Houses of Gloucestershire’ by Nicholas Kingsley (1992, Phillimore & Co)

The architect for this grand plan was S.P. Cockerell, his brother, whom Colvin described as ‘original and inventive‘ and this commission would certainly give free reign to both those attributes. Interestingly, this was not Cockerell’s first experience of designing with Indian motifs as he had been employed in 1789-93 to remodel the nearby unfinished Daylesford House, the newly acquired seat of the controversial former Governer-General of Bengal, Warren Hastings. Facing numerous charges of embezzlement, cruelty and abuse of power from 1788-95 (of which he was later cleared), perhaps unsurprisingly the exterior does not laud his Indian experiences, except for a hint in the west front which features a curved bay topped with a copper dome with a ball and spike decoration. Inside, although Hastings owned an exquisite set of gilt ivory Indian furniture, the decoration was restrained though it featured a remarkable fireplace, carved by Sir Thomas Banks in 1792, which depicts an Indian sacrificial scene and Indian female figures on either side.

Daylesford House, Gloucestershire (Image © altitudepix.co.uk)

Daylesford House, Gloucestershire (Image © altitudepix.co.uk)

At Sezincote, Cockerell had a much less restrained brief and so was able to fully embrace the Indian architectural language but whilst still firmly rooting it in the ideal of the Picturesque – that ability to surprise. The design though is not just collection of Indian forms and details; this is a house built at a time of great interest in this new culture and with a client both well versed in the country and its buildings and with a genuine respect for them. Drawing on both Muslim and Hindu motifs, it reflected such impressive buildings as Humayun’s mausoleum of Emperor Akbar’s mother in Delhi (especially the roof shape of the small turrets), and Sezincote’s entrance front bears some echoes of Akbar’s own mausoleum with the double-height arch.

East Front, Sezincote (Image © Cotswold Journeys)

East Front, Sezincote (Image © Cotswold Journeys)

The south facade is the most playful and graceful; a delicate blend of Anglo-Indian to create something unique in British architecture.  Dominated by a canted bay, the windows are shaped into peacock fantails such as seen in the Jaipur palaces, the chajja or wide over-hanging eaves create shade, with the corners punctuated by chattris, or small minarets, the green balcony railings imitating Indian jali work. The main dome is striking in both its shape and dominance whilst still being proportional to the overall design. The main house then joins the grand curved sweep of the Orangery (possibly to follow the landscape, possibly shaped like a scimitar), with its continuation of the peacock windows, terminating in an elegant pavilion.  It should be noted that the interior was pure Greek Revival, again emphasising the application of Indian design being in the Picturesque tradition of decoration, rather than slavish copying.

Orangery and Pavilion, Sezincote (Image © Sezincote Estate)

Orangery and Pavilion, Sezincote (Image © Sezincote Estate)

Fashion being what it is, news of the building of this extraordinary house travelled far, even reaching the Prince Regent.  The earlier popularity of William Hodges ‘Select Views in India’ (1783) and the six volumes of Daniell brothers ‘Oriental Scenery‘ watercolours (completed 1808), this helped created the brief flourishing of the Anglo-Indian style.  The Prince Regent, ever one for fashion, visited the still unfinished Sezincote in 1807 (probably at the suggestion of Humphrey Repton who was working there) and was so duly taken with this fantasy (supported by one of Repton’s famous Red Books), he resolved to indulge as well and so his new pleasure retreat in Brighton externally adopted the same, creating the iconic Brighton Pavilion.

Hindoo Temple, Melchet Park, Wiltshire c.1800 (Image © British Library)

Hindoo Temple, Melchet Park, Wiltshire c.1800 (Image © British Library)

However, the Anglo-Indian fashion failed to gain widespread popularity beyond the ephemeral (and hidden) interior decorations and fabrics. Architecturally, there were a few examples. In the City of London, George Dance the Younger created one of the early Indian-Gothic designs in 1788 with his entrance to the south front of the Guildhall. Dance also added unspecified Indian elements to Stratton Park, Hampshire (built 1803-06, dem. 1963) for Francis Baring (who made a fortune with the EIC) and at Coleorton Hall, Leicestershire (built 1804-08). It made appearances in various architectural pattern books (e.g. Robert Lugar and Edmund Aikin), leading to some quite isolated ancillary buildings appearing to be influenced by it; a Hindoo temple at Melchet Park, Hampshire, (c.1800) and further afield such as in Ireland with the Copper Lodge, Portlaw, (probably built 1820s, dismantled 1970s), and the Dromona Gate, Co. Waterford, built in 1861.  Back in England, perhaps the most impressive was the dramatic conservatory at Enville Hall, Staffordshire, built in 1854, which mixed Gothic and Indian, and which was sadly blown up for demolition practice during WWII.

Conservatory, Enville Hall, Staffordshire (Image © Historic England)

Conservatory, Enville Hall, Staffordshire (Image © Historic England)

So, despite the inventive opportunities, the widespread cultural exposure and even an element of Royal patronage, why did the Anglo-Indian style not become more popular for country houses?

Probably the most influential element was timing – but also a number of other more negative factors. Fashion is part inspiration, but also heavily dependent on there being a space in popular taste for it to expand into. Although Britain had been involved in India since 1600, achieving the dominant position had been a struggle with a heavy price paid by all participants; financially, militarily but also directly in the mortality rates of the colonial staff sent to this still largely unknown place.

Often, those who were sent to make their fortunes in India were second or third sons, who may have been in the shadow of their elder brother who stood to inherit.  Although the position of Viceroy was considered a significant honour, it was sometimes coveted for the financial advantages it offered to the incumbent: the substantial salary, the state-funded lavish lifestyle and the chance to rent out your own home back in the UK. Also, unless they made their own significant fortune, their time in India was perhaps considered an exotic distraction, possibly combined with ‘moral’ difficulties, considering the stories of the taking of local ‘wives’ and the adoption of local dress and customs, as reflected in the pejorative phrase of ‘going native‘. The ongoing military operations, the accusations of mismanagement, and the reports of massacres by both sides can only have added to the sense that Indian culture and British involvement was not one to be celebrated.

From an architectural perspective, just at the time that the EIC had established its dominance in the mid-18th century, the popularity of Chinoiserie was in ascendance, boosted by Thomas Chippendale’s ‘The gentleman and cabinet-maker’s director‘ (1754) and the architect William Chambers’ influential book ‘Designs of Chinese Buildings, Furniture, Dresses, Machines and Utensils‘ (PDF, 15mb) in 1757.  As mentioned before, this fashion culminated in the Prince Regent’s Oriental extravagance, the Brighton Pavilion, completed in 1823, inspired by Sezincote.  However, the unpopularity of the Prince may well have meant that what he favoured, was unfashionable. As fashion was swept along by Gothic Revival and Neo-Classicism, the Anglo-Indian style was politically difficult, architecturally challenging, and increasingly unattractive.

'Designs of Chinese buildings, furniture, dresses, machines, and utensils' - William Chambers (1757) (© Warburg Library)

‘Designs of Chinese buildings, furniture, dresses, machines, and utensils’ – William Chambers (1757) (Image © Warburg Library)

This makes Sezincote all the more remarkable; the determined vision of Charles Cockerell, an educated man who revelled in his experience in the beauty of India, realised with great care and skill. It is also a reminder that architecture is often a product of fashion and both are closely linked with wider society. Today though, thanks to the loving restoration of the Kleinwort family, who bought the estate in 1944, both the house and gardens have been restored back to their former glory; a vision of India, unique in the UK.


For a more in-depth history:

To see Indian influences in the UK:

  • Sezincote, Gloucestershire – gardens often open, house used for events.
  • Powis Castle, Wales – former home of a Viceroy with extensive collection of artifacts.
  • Elvedon Hall, Suffolk – if you can get in on a rare visit, Elevedon was once owned by the Maharaja Dulap Singh and has some impressive Indian rooms added in the 1890s.

Why the long gap between posts?

I last posted in May 2015 on the devastating fire at Clandon Park. In June, I then moved house with the expectation that after a couple of months I’d be unpacked and able to start again. Unfortunately, as with any house, the renovations took far longer than expected (and it’s only a small 1930s semi!) and I’ve had to be very hands-on. More significantly, my father, who had been ill for a while, deteriorated in January and sadly passed away. This blog, in part, exists because he fully supported my interests and enabled me to start collecting books to indulge my passion for country houses, so, for this and many other reasons, I will always be grateful to him.

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Reflections on the loss of Clandon Park, Surrey

Loss is mainly regret that will never see something or that we have known it and will never see it again.  Where the loss is of something of beauty, which embodied ideas, history, culture, it takes on many facets. Fire is a destructive, cruel enemy, consuming all in its path; caring not for the value – either great or small – simply taking whatever it can as fuel for its avaricious need to grow. On 29 April 2015, as the fire at Clandon Park took hold we hoped for the best – yet sadly, less than twelve hours later, all that remained was a gaunt, blackened shell. The loss was not just the building and its beautiful interiors and contents, but also what it represented to UK architectural history.

Clandon Park, Surrey (Image: Matthew Beckett)

Clandon Park, Surrey (Image: Matthew Beckett)

News breaks now on social media, the first photos and reports of huge plumes of smoke spreading much as the flames did; slowly at first, rapidly growing. Quickly it became clear that the fire had reached the roof and that the rooms on the ground floor of the south side had already gone – the Green Drawing, Palladio, Hunting, Prince Regent.  Each a small gem in themselves, their contents the result of decades of collecting and curation. As the floors above collapsed, it became clear that this was a very serious situation and thoughts immediately are to hope that, first, everyone is safe, but, secondly, how far would the fire go? Sadly, it soon became clear that the entire house was to be consumed in the inferno.

Clandon Park on fire, 29 April 2015 (Image: © Andrew Blondell / BBC Surrey)

Clandon Park on fire, 29 April 2015 (Image: © Andrew Blondell / BBC Surrey)

Why was Clandon Park important? It wasn’t just the history and collections.  Most importantly, the design of the house was a key transitional link between two defining periods of British architectural history; the Anglo-Baroque and the Palladian. The house, both interior and exterior, was designed by a Venetian architect, Giacomo Leoni, and built between 1723-29.  Both the architect and the dates are key to understanding why the house was so significant.

Clandon Park on fire - two-thirds of the house was now on fire (Image: © Oliver Dixon)

Clandon Park on fire – two-thirds of the house was now on fire (Image: © Oliver Dixon)

Giacomo Leoni (b.1686 – d.1746) played a key role in bringing the ideas of Palladio to the UK through the publication of that architects’ ‘I Quattro Libri dell’Architettura (which he called ‘The Architecture of A. Palladio, in Four Books’). Although not an entirely accurate recreation (Leoni wasn’t above adding his own improvements) the instalments (published between 1715-20) were a huge success, casting the ideas of the Palladian ideal deep into the aspirational hearts of the British aristocracy.  Leoni’s edition remained the primary source of the nascent Georgian Palladianism until (prompted by Lord Burlington) Issac Ware produced a more accurate translation in 1738.

Clandon Park on fire - the flames reached the north side (Image: © Alex Greenwood)

Clandon Park on fire – the flames reached the north side (Image: © Alex Greenwood)

For all his intellectual influence, Leoni’s physical output was relatively meagre for a 45-year career – his earliest designs were for an unexecuted rebuilding of Wrest Park in August 1715 for the 1st Duke of Kent. His first completed work was in London in 1721, Queensberry House, 7 Burlington Gardens, for John Bligh, Lord Clifton, which featured an antique temple front, a reduced version of which appears on the south front of Clandon Park. Leoni’s output was mainly country houses; he designed eleven but only nine were completed (the two unfinished houses being Carshalton Park and Thorndon Hall) of which four have been lost already (Moulsham Hall – dem. 1809, Bold Hall – dem. 1901, Burton (or Bodecton) Park – fire 1826, and Lathom House – dem. 1929/1955).

Comparison of Leoni's 7 Burlington Gardens and south front of Clandon Park (Image: 7BG: Wikipedia / Clandon: Matthew Beckett)

Comparison of Leoni’s 7 Burlington Gardens and south front of Clandon Park (Image: 7BG: Wikipedia / Clandon: Matthew Beckett)

This left just four completed house which survived into the 21st-century; Lyme Park (c.1725-35), Alkrington Hall (1735-36), Wortley Hall (1743)- and Clandon Park (1723-29).

The brilliance of Leoni’s design for Clandon had survived almost unchanged as it had remained in the Onslow family until being handed to the National Trust in 1956. Where Clandon excelled was that the exterior was early-Anglo-Palladian; chaste, restrained decoration, subtle temple motif, but this was married with one of the greatest of the Anglo-Baroque rooms, the Marble Hall (the plasterwork of which Sir Simon Jenkins thought better than the similar room at Houghton Hall), and other rooms rich in beauty. This contrast between the quiet exterior and the exuberant interior is what made Clandon so important as the link between two of the most significant trends in British architectural history.

Marble Hall, Clandon Park (Image: Matthew Beckett)

Marble Hall, Clandon Park (Image: Matthew Beckett)

So, what next? The incredible staff and volunteers of the National Trust swiftly put into place the plans they never hoped to have to use and clearly, the efforts are being directed to the care of the salvaged contents and an examination of what can be recovered from the debris.   Investigations will be undertaken and conclusions reached as to the cause but looking to the future the options are the same as ever; rebuild, re-use, or ruin.

Marble Hall, after the fire (Image: © John Millar / NT Picture Library)

Marble Hall, after the fire (Image: © John Millar / NT Picture Library)

As a nation, we have fetishised ruins for centuries with castles, abbeys, fortifications and now factories celebrated for their managed decay. We have enough derelict country houses (far too many, truth be told), so to consign another to that sad, lonely fate would miss the chance to grasp a recoverable beauty and miss the opportunity to demonstrate and inspire through an educational process around the reconstruction.

The Landmark Trust’s inspired recent work at Astley Castle, Warwickshire, to create a modern living space in a shell created by a fire in 1978, shows that ruins can be re-used intelligently and with great aesthetic success.  However, Astley Castle was a smaller house and also without the spectacular interiors which once graced Clandon Park.

Uppark, Sussex (Image: © Matthew Beckett)

Uppark, Sussex (Image: © Matthew Beckett)

So the remaining option is rebuilding and restoration.  As has been shown at Uppark, Sussex, which also suffered a serious (though not quite as devastating) fire in August 1989, it is possible to restore the house back to as it was before.  This is not pastiche as it’s not conjectural – we have extensive, detailed records of the interiors and, combined with salvaged fabric, it is possible to recreate what was there.  As Sir Simon Jenkins argued in the Sunday Times (03/05/2015), it would be unthinkable not the reinstate the great Marble Hall – because we can.

Modern care and conservation means that the rate of losses of country houses has dropped from the hundreds each year in the 1950s to barely a handful and these are almost always due to fire. All those we have – that which survived this far – are fragile and it’s an uncomfortable truth to understand that they will not last forever.  As the painter Salvator Rosa once wrote:

All our works is fallen and sicken
Nothing is eternal
The Colossei die, the Baths
The worlds are dust, their pomp a nothing…

Rather than despair, we should celebrate and enjoy the architectural heritage which is still available to us and care for it for future generations. The original Clandon Park is lost; that patina of age, the individual details which only it knew are no more. Although the contents have been largely lost, resurrection is the most appropriate option as the main shell of the house has survived – the sterling work of the fire service has saved at least one half of Leoni’s vision. Modern craftsmen with ancient crafts, honed at Uppark, Hampton Court, and Windsor Castle, can recreate the beauty of the interior.  It won’t be the original but from our shock at the loss can come awe at the artistic skills that can recreate such wonders as the Marble Hall.

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Gallery of images of the aftermath: ‘Clandon Park fire 2015‘ [National Trust Picture Library]

Statement: ‘Fire breaks out at Clandon Park, Surrey‘ [National Trust]

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National Trust ‘stuff’ debate: ‘Re-presenting the Country House’ – Ben Cowell, Director, NT East of England

Since the earliest days of the country house, one of their primary roles has been display; conveying meaning through designs, devices and decoration. Through the generations this role remained, though each age had their own influence, mostly evolutionary or occasionally a more dramatic change.  The clearest messages were to be found in the houses which had remained in the family with their collections but as this became a rarer combination in private hands, the National Trust became one of the most important custodians of this legacy.

Library, Ickworth, Suffolk (Image: ©National Trust Images/Andreas von Einsiedel)

Library, Ickworth, Suffolk (Image: ©National Trust Images/Andreas von Einsiedel)

However, in an interview with Dame Helen Ghosh, the Director General of the National Trust, surprised many by saying:

People were also put off because there is “so much stuff” in some of the stately homes. The Trust was now looking at featuring only a handful of interesting artworks in some homes to see if it increased their appeal. Dame Helen said: “We just make people work fantastically hard, and we can make them work much less hard.” [Daily Telegraph – 23/03/15]

Cue much consternation – in his article ‘What’s wrong with the National Trust?‘, eminent art historian Bendor Grosvenor asked ‘Has the National Trust lost interest in art?‘. Mr Grosvenor then visited Ickworth and his follow-up article contained photos of the library, formerly full of contextually appropriate furniture, which now had bean bags.  I shared this via Twitter, prompting a spirited debate which raised the obvious curatorial and aesthetic concerns – who were these visitors who struggled, what about those who visit specifically to see the glorious contents? I confess to being firmly in the latter camp and have stated as much.

In the spirit of an honest debate about this important topic and to put the National Trust’s position, I offered Dr Cowell a guest blog post which he has taken up and is below.

After reading it, I understand why the National Trust feels it has a role to play in developing the interpretation of the country house.  Almost inevitably, these activities are going to be criticised. This is especially true where they conflict with the strongly held views of why most of the National Trust’s members visit these houses, namely, to see their unparalleled collections, married to the interiors for which they were intended.

The controversy is perhaps less about the experimentation and more about the less than transparent way that it has taken place.  One always fears that any action is the thin end of a wedge which permanently compromises what many would accept is the best way of displaying this historic collections. This is unfortunately compounded by Dame Helen’s frustratingly disrespectful description of the matchless art and furniture as mere ‘stuff‘, implying a rather disposable attitude.

Handled differently, I suspect that there would be much less outcry and reputational damage if they were less opaque and perhaps:

  • Shared, before changes were made, the proposed alterations and the research which led to them
  • Gave a clear indication of whether these changes were permanent or temporary (and, if the latter, for how long)
  • Indicated where the contents had been moved to if within the same building or that it was not available

I would also suggest that the National Trust facilitated a more formal feedback mechanism so that experts – both internal and external – can debate the merits of the changes along with contributions from their 4m members who care so deeply about the houses.  This would enable a more quantifiable response which could then feed into future proposals. Simply changing things is not sustainable if the National Trust wishes to retain the support and trust of their members and the wider heritage community.

Dr Ben Cowell, Regional Director for the National Trust in the East of England

Dr Ben Cowell, Regional Director for the National Trust in the East of England

Valiantly defending the position of the National Trust online is Dr Ben Cowell FSA, Regional Director for the National Trust in the East of England.  Dr Cowell is also Deputy Chairman of The Heritage Alliance. He worked formerly for English Heritage and the Department for Culture, Media and Sport, and has published widely on aspects of history and heritage.

Below is his specially commissioned response to the debate and the controversy, putting the other side to the argument about how the country house can be presented today.


‘Re-presenting the Country House’ – Dr Ben Cowell

Visitors to Dunham Massey this year, as last, are shown a different version of a house they might know well. The saloon, a masterpiece of Edwardian country house design, has been stripped bare. In place of the fine furniture are metal beds, medical cabinets and hospital screens.

The Saloon, Dunham Massey - contrasting traditional and WWII themed presentation (Images: ©National Trust Images - James Dobson/Andreas von Einsiedel)

The Saloon, Dunham Massey – contrasting traditional and WWII themed presentation (Images: ©National Trust Images – James Dobson/Andreas von Einsiedel)

Dunham Massey has been returned to the time when it was Stamford Military Hospital, a place of repair and recuperation for soldiers from the Western front during the First World War. The effect is electrifying. A team of actors has been engaged to re-enact imagined scenes from the lives of those – both soldiers and nurses – who were known to have been at Dunham during this time. The details of their lives have been carefully researched, even if the dramas are fictions, albeit highly engaging ones.

Nurse closing the shutters at Dunham Massey (Image: Christopher Davies / Correct Aperture Photography)

Nurse closing the shutters at Dunham Massey (Image: Christopher Davies / Correct Aperture Photography)

Not everyone has appreciated what the National Trust has done with Dunham Massey during its temporary ‘Sanctuary from the Trenches’ re-fit. But huge numbers have. The property has had its most successful year by far, and recorded levels of visitor satisfaction have rocketed.  People love the sense of connection with lives as they were lived a century ago in the midst of unparalleled global conflict.

Does this inevitably point the way for every National Trust country house? Of course not. Has ‘Sanctuary from the Trenches’ been such a success that we are now wondering where else we might make other temporary, experimental interventions? Of course.  And there is nothing new here, since we have perpetually made changes to the way the rooms of our mansions are shown, whether to draw out a particular theme or highlight a particular age in a house’s history.

The National Trust is committed to offering ‘experiences that move, teach and inspire’ by raising the standard of presentation and interpretation across our historic mansions. That is apparent from our recent strategy document, Playing Our Part.  There is no single policy or approach. Curatorial decisions are made in situ, respecting the genius loci.  The curatorial eye needs to be constantly on the move, seeking out new ways to display or experience things, in order to delight or otherwise engage visitors.

Ickworth, Suffolk (Image: ©National Trust Images/Arnhel de Serra)

Ickworth, Suffolk (Image: ©National Trust Images/Arnhel de Serra)

Two examples from my patch exemplify this. At Ickworth, following the highly successful recreation of the basement rooms, our attention has turned to the grand display rooms above them in the Rotunda. These rooms were conceived by Ickworth’s creator, the 4th Earl Bristol, as a gallery for his impressive collection. In the same spirit of wanting to show off the artworks to best effect, we are trying out some new approaches, confined to just a few rooms on the ground floor.

In the Library we’ve temporarily left the room bare (following cleaning work on the electrolier chandelier) in order to focus attention on the pictures and the chandelier itself.

Ickworth Electrolier: throwing new light after its clean (Image: ©National Trust)

Ickworth Electrolier: throwing new light after its clean (Image: ©National Trust)

Informal seating has been provided in order better to allow visitors the chance to stop and pause. When the project is complete (we’re only part way through the re-presentation at present), lighting elsewhere in the Rotunda will be enhanced, allowing works such as Titian’s portrait of an unknown man to be seen wholly afresh.

Up at Felbrigg, on the North Norfolk coast, another experiment is about to begin. Here, the grounds of the house are the venue for Wolf’s Child, part of this year’s Norfolk and Norwich Festival. Wolf’s Child is a perambulatory work of drama, experienced at nightfall. Visitors will move on a pre-determined walk through the woods. The story is drawn from Ovid; the tales explore all manner of human-animal transformations.

Felbrigg Hall, Norfolk (Image: ©National Trust Images/Andrew Butler)

Felbrigg Hall, Norfolk (Image: ©National Trust Images/Andrew Butler)

Is this the ‘right’ way to experience the Felbrigg landscape? Ought we not to have moved a single piece of furniture in the Earl Bishop’s palace? There are those who are steadfastly certain of the answers to these questions. I am not one of them. All I know is that there can be no progress in the field of country house interpretation unless we are open-minded to the possibility of experiment.

We must do so in a way that is respectful of the spirit of the place, and we must never make permanent changes that would damage the inheritance that we hold in trust. We will make mistakes from time to time, and will be rightly chided for them. But to not explore different ways of seeing is surely to blinker us to the possibility of greater glories.


I very much thank Dr Cowell for his contribution to the debate and hope that it has helped provide an alternative viewpoint.  Comments can be left below but please remain respectful and on-topic.  The views expressed in the introduction are mine alone and have not been vetted or approved by the National Trust.

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Syngenta’s shame: proposed demolition of Dalton Grange, Hudderfield

To paraphrase: ‘all that is required for heritage to be lost, is for good people to do nothing‘.  Sometimes this can be through deliberately ignoring a situation or through lack of awareness that a situation even exists. So, this is a quick post to highlight the shamefully poor justification that Syngenta Ltd have proposed as reason to demolish the mistreated but ‘hugely characterful’ Dalton Grange in Huddersfield.

Dalton Grange, Huddersfield, Yorkshire (Image: Huddersfield Examiner)

Dalton Grange, Huddersfield, Yorkshire (Image: Huddersfield Examiner)

Syngenta Ltd is a Swiss-based, global agri-business with revenues of over $14bn and profits of over $1.6bn (2013) – and I have no problem with that at all; big business provides jobs but it also creates local responsibilities.  The corporate website is bathed in the language of sustainability and waste reduction – noble, certainly, but sadly in Huddersfield, they appear to not be interested in following these aims.

A recent application was made by Syngenta to Kirklees Council to demolish Dalton Grange; a building the Victorian Society have identified in their response as being locally significant, both historically and architecturally.  They note that it was built in 1870 by prominent local industrialist Henry Brook, of J.H. Brook & Sons of Bradley Mills (both north and south mills at Bradley Mills are listed Grade II).  Sited on a hill, the house is:

…a sturdy and handsome essay in baronial Gothic, with a prominent castellated turret providing dramatic views of the building at the end of its drive. It is a hugely characterful building and is set in large terraced gardens that in recent years have been restored in order to provide the beautiful landscaped setting that it once enjoyed.
Consultee Responses: Victorian Society

Dalton Grange staircase (Image: Dalton Grange)

Dalton Grange staircase (Image: Dalton Grange)

Care for a local area should be integral to how a company operates, respecting the traditions and heritage which surround their sites.  In both local terms and in relation to national guidelines, the bar needs to be set high to justify the loss of heritage – so how do Syngenta address this:

Reason for demolition: No foreseeable future use for the building. In addition there are anticipated excessive costs associated with ongoing maintenance & refurbishment
Source: Application 2014/68/91888/W

Allow me to paraphrase: ‘Syngenta can’t be bothered to use this heritage asset which is in their care and it’s looking a bit expensive to look after in the way we are supposed to, so we would prefer it if we could just get rid of it.‘ In some meeting, this must have seemed like a quick solution. Hold on though, we’d better think of something we can usefully use this space for once we’ve cleared it. What inspiring solution can we find? What might conceivably justify this lost of a building which has been part of the Huddersfield landscape for nearly 150 years – let’s look at their application again, specifically section 5:

Please describe details of the proposed restoration of the site: A possible outcome is that parking provision for a number of cars will be made available to help ease traffic problems during stadium events.

A car park. Well done, Syngenta.  Speaking to the Huddersfield Examiner, Syngenta community relations manager (ha ha!), Carl Sykes said “This is a private building on private industrial land.” Which I think is his way of saying ‘It’s none of your business’. He continues:

“Times have changed and now they don’t want to run a social club and we no longer have a use for the building. [Or ‘if we can’t have it, no-one can have it’]

“We’re looking to keep skilled manufacturing jobs in Huddersfield for future generations, we cannot continue to subsidise a tired and decaying building that is becoming beyond economic repair.

“We know there is asbestos in the building and attempts to renovate or modify the building would run into tens of thousands of pounds.” [Asbestos is now the new dry rot – used to justify any sort of historic demolition]

“When the demolition is completed, we shall explore how we might use the land to give some real value to the area, rather than becoming a shuttered up, rotting, old building. [Of course, if you sold it to someone who cared about Huddersfield’s heritage it would avoid the fate you are clearly planning for it]

“For example, the land could be used for allotments or maybe stadium match day parking.” [Oh yes, that’s definitely better. What a fine swap].

This is symptomatic of the casual way in which heritage is being treated up and down the country.  Although there are some great examples of sensitive corporate care for heritage assets, there are many others – from small developers to global multi-national agri-businesses – who fail to recognise that heritage is to be cared for and respected.

Dalton Grange, Yorkshire (Image: Huddersfield Examiner)

Dalton Grange, Yorkshire (Image: Huddersfield Examiner)

Kirklees Council also need to take the role expected of them and reject (forcefully) this casual destruction of historic buildings which are an integral part of the character of their local area. Syngenta may be a major local employer but that’s all the more reason to stand firm and provide a precedent that will ensure that the local residents know that the Council cares about protecting a local environment, rich in character and heritage.  The Huddersfield Daily Examiner, should also be leading a campaign to save their heritage, giving voice to those who live in the area who, if asked, would almost certainly prefer to retain a fine old historic house – an article published on 21 March 2015 does start this with a suitably sceptical headline: ‘Proposed demolition of Dalton Grange sparks outrage‘.

Dalton Grange in the snow (Image: Dalton Grange)

Dalton Grange in the snow (Image: Dalton Grange)

Of course, perhaps Dalton Grange isn’t the most spectacular building or in the best condition or in the best position, on the edge of a huge Syngenta production plant but it is separated by a pleasant band of woodland so it would not impact the integrity of their site if they sold it. And perhaps that plant won’t always be there but during their tenure they should ensure that they show respect to local architectural heritage which has been there since long before them.  To demolish the house on such flimsy grounds as ‘maintenance is a bit expensive’ and ‘we fancy a car park’ would be a shameful episode.  Syngenta should immediately withdraw the application, explain how they are going to restore Dalton Grange or sell it, and help find a sustainable long-term use (in line with their professed corporate philosophy) for this small but locally important part of Huddersfield’s heritage.

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Prior notification for demolition of building: Dalton Grange, 19, Bradley Mills Road, Rawthorpe, Huddersfield, HD5 9PR [2014/68/91888/W]

Proposed demolition of Dalton Grange sparks outrage‘ [Huddersfield Examiner]

Victorian Society

Dalton Grange

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A Webb of intrigue: one hundred years on from Philip Webb (1831 – 1915)

Standen, West Sussex (Image: tadesco57 via flickr)

Standen, West Sussex (Image: tadesco57 via flickr)

To mark the centenary of someone’s death may seem morbid but to be worth noting a century later they must truly have been a significant influence.  Philip Speakman Webb, who died in January 1915, certainly can occupy that pantheon of those architects who not only embraced the existing trends of their time but also acted as the transitional midwife to a new stylistic era.  Though perhaps now slightly over-shadowed by his collaborators and successors, his influence can be seen throughout the UK in many fields; obviously in architecture, but also interiors and most significantly in conservation as a co-founder, with William Morris, of the Society for the Protection for Ancient Buildings.

Philip Speakman Webb (1831-1915) by Charles Fairfax Murray (Image: National Portrait Gallery)

Philip Speakman Webb (1831-1915) by Charles Fairfax Murray (Image: National Portrait Gallery)

Webb may perhaps unjustly now be seen as the quieter man of Victorian architecture; one who was avant-garde but who with little fanfare helped create a new mode of design, the influence of which can still be seen today. Considering his intellectual approach to architecture, his was more a philosophy of design that pre-dated the formal label of ‘Arts & Crafts‘. This was a symptom of his affinity for a more sympathetic approach to the care of ancient buildings combined with the adoption of an aesthetic which drew heavily on the natural world; bringing those designs which nature had already provided into a domestic context.

Born in 1831, on the turn of the Georgian period, Webb’s childhood was spent among the eclectic mix of buildings of Oxford; late Gothic next to Classical.  This both gave him an appreciation of how they could co-exist but also a reaction which led him to sometimes pursue an ‘astylar‘ approach, rejecting the grand statements of columns.  This inclusive approach was to prove hugely influential both his generation of architects but also their pupils who included W.R. Lethaby, George Washington Jack, and Ernest Gimson.  Webb’s meticulous method also meant that he was one of the few architects who produced a ‘total design’ for his commissions, not only drawing up the plans for the house itself, but also the fixtures and fittings.

Webb’s design philosophy was based on a set of principles which he applied to all his commissions; an avoidance of vulgar flashiness, a desire to integrate a building with its surroundings, a respect for local materials and traditions, and, above all, high quality workmanship.  When applied to country houses, this philosophy created a broad range of designs but were distinctively ‘Webb’ and also highly successful with owners making few changes to them.  Despite his reputation and skill, Webb’s country house commissions were rare – just ten completed designs, of which nine were built.  Of those, three have subsequently been completely lost, and all the others – bar one, Standen – have suffered varied changes, few of them beneficial.

Arisaig House, Inverness-shire, Scotland (Image: collection of the late Miss M.J. Belcher)

Arisaig House, Inverness-shire, Scotland (Image: collection of the late Miss M.J. Belcher)

Webb’s first country house was in remote Inverness-shire; Arisaig House was built for Francis Dukinfield Palmer Astley, an enlightened land- and colliery-owner. Designed in 1863 to replace an existing poorly-sited Gothick house by James Gillespie Graham, the new house was built in just 12 months despite challenges with the remoteness and the local labour.  Although the design draws on local building methods it rejected the contrived ‘Scots baronial’ features so beloved by other Victorian architects.  Instead, the house was, though large, a well-mannered collection of gables, recessions and projections, creating the overall effect of a house which was not seeking to dominate the spectacular location, and reflected the mountainous scenery.  As a first design, it was technologically clever and the internal plan was well-thought out and showed an understanding of both the practicalities and proprieties of a Victorian country house. Sadly, it burnt down in 1935 and was rebuilt as a smaller house.

As a second commission, Church Hill House (later Trevor Hall) was more of a suburban affair.  Built in 1868, it was the centrepiece to a 40-acre model estate farm in East Barnet, once rural but now absorbed into Greater London. The design showed Webb’s further exploration of the use of gables, symmetry and massing.  Although influential, both due to the connections of the owner and its proximity to London, the house was demolished c.1960.

An aborted commission for Lord Airlie in 1868-69 was the sizeable project, with a budget of £50,000, to rebuild Airlie Castle.  Financial pressures forced the scheme to be abandoned leading Webb to destroy all the drawings, leaving no known impressions of what would have been one of his most significant projects.

Joldwynds, Surrey (Image: from a photograph in Webb's collection)

Joldwynds, Surrey (Image: from a photograph in Webb’s collection)

Far more successful was Joldwynds, Holmbury St Mary, Surrey, which was designed in 1870-71 for William Bowman, a noted eye surgeon and scientist.  Replacing an existing, poor-quality 18th-century house, the new house took two years to build, starting in 1872.  The result was a a fine, smaller country house, tucked into a wooded hillside, sheltered from the west winds but fully exploiting the views to the south and north. Drawing in the ideas of the gabled English manor house, but applied to the villa plan, Joldwynds featured a dramatic central hall which rose the full height of the house. Again, the proximity of the house to London meant that it became very influential in the 1880s and 1890s as architects and students came to see it and other later local houses by Shaw, Champneys, Lutyens and Voysey – all of whom showed influences of having seen Webb’s elegant composition.  Fashion though was to condemn the house as it was demolished in 1930 – though it was replaced by one of the finest of houses of the Modern Movement, The Wilderness, designed by Oliver Hill.

Rounton Grange, Yorkshire (Image: Lost Heritage)

Rounton Grange, Yorkshire (Image: Lost Heritage)

Easily one of the most tragic of the losses is Webb’s Rounton Grange, Yorkshire, designed in 1871-72, which Webb’s respect for local architectural traditions and drew on the idea of the Pele tower. Originally asked by the owner of the estate, iron-master Sir (Issac) Lowthian Bell, to rework some estate offices (budget £800), Webb also produced a scheme to completely replace the existing house, a project which ended up costing £32,880. The tower-house idea meant that it could not only be seen in the well-wooded landscape but would also have views out as well.  The plan of the house suggested that of a castle with a core central hall with four ‘pavillions’ [sic] or towers at the corners. Again, monumental chimneys topped the design.  The design incorporated various modern comforts and the construction took advantage of whatever technical innovations Webb thought an improvement on an existing technique. Even decades after its demolition, those who had lived there remembered a beautiful but practical house, which was certainly a tribute to Webb’s skills. (Excellent history and photos here: The Rountons: Rounton Grange)

Smeaton Manor, Yorkshire (Image: Smiths Gore)

Smeaton Manor, Yorkshire (Image: Smiths Gore)

In 1876, Ada, one of Lowthian Bell’s daughters, and her husband commissioned a house which was to be the core of a horse-breeding estate.  Smeaton Manor was unsurprisingly on a much more modest scale that Ada’s father house at Rounton Grange but Webb produced what could be classed a ‘neo-Georgian’ design, a re-working of the traditional manor house but in a Classical style. The emphasis was on creating a bright interior so instead of heavy panelling, there was wallpaper (almost entirely Morris & Co, obviously) and all the woodwork (bar the staircase) was painted white. Smeaton Manor was again influential with other architects praising specific features or just admiring the overall effect of this light-filled house.  Subsequently, although some alterations have taken place, the house survives – and was offered for sale in 2014 for £2.5m.

Clouds, Wiltshire (Image: Country Life Picture Library)

Clouds, Wiltshire (Image: Country Life Picture Library)

Webb’s largest, grandest country house commission was also his most successful; Clouds, Wiltshire, designed 1877-80 for the aristocratic Honourable Percy Wyndham, younger son of Lord Leconfield of Petworth. The design took three years to agree due to the ambitions of the clients for a large house not quite being matched by an equivalent budget. This difficult start continued with difficulties finding a builder though construction finally started in 1881 and was completed in 1886. Sadly, in 1889 the central block of the house was completely gutted by fire and it took another three years to restore it – though it was compliment to Webb that this followed almost exactly his original plan.

Clouds, Wiltshire - central hall (Image: Country Life Picture Library)

Clouds, Wiltshire – central hall (Image: Country Life Picture Library)

Clouds became one of the most celebrated and innovative houses of its era.  This, in part, was due to the noted and aristocratic guests whom the Wyndhams regularly hosted so generously (who became known as the Souls), but also because the house successfully balanced the need for practicality with that of the now en vogue informal entertaining – Percy Wyndham described as it as the ‘house of the age‘. The exterior of stone on the first two storeys, with brick on the upper level, featured the now typically Webb-ian mix of gable, bold chimneys, and a pleasing rhythm of recession and projection. The interior could be thought to pre-figure the Modern movement of 20 years later – it was mostly white, with hints of decoration from Morris & Co products. Sadly, crippling death duties – Wyndham, his son, and his son’s heir all died within 3 years – eventually forced the sale of the house in 1936 after which it it suffered various truncations before settling into an institutional role as an addiction treatment centre which it still holds today.

Webb’s seventh country house was commissioned in 1886, back in Surrey. Willinghurst is an attractive, practical home which took various ideas Webb had explored in previous houses and concentrated them into a smaller plan.  The house is firmly in the tradition of ‘Surrey vernacular’ – gables, clay hung tiles, warm red bricks – but with an attention to detail in the beautiful plasterwork and fireplaces. Again, the house was subsequently dramatically altered with the central section demolished and the now separate principal part of the house and the offices becoming individual houses.

Standen, Sussex (Image: Paul F 36 via Flickr)

Standen, Sussex (Image: Paul F 36 via Flickr)

For what was to be a holiday home, Webb’s next commission was also to be one of his major houses.  The job of designing Standen, Sussex, was given to Webb in 1891 with the intention that the house was not to be grand, to instead be somewhere that the wealthy owner, solicitor J.S. Beale, could accommodate his large family plus guests. Webb’s first design was rejected as being too large but the house as built is still substantial – over 200ft wide on the south front. The styling is purely local and takes its cues from the original tile-hung farmhouse which was on the estate. The tower created a focal point to the design – a high-point when viewing the house, but also useful as an observation deck, rather than just being purely decorative.  By this point in his career Webb had largely abandoned decoration, the house achieves a pleasing contrast internally through the use of varied rooms with large windows flooding light into the white-painted interiors.

Standen, Sussex - covered walkway (Image: Kevin Blowe via Flickr)

Standen, Sussex – covered walkway (Image: Kevin Blowe via Flickr)

Standen, as a large country holiday home, was a success with the family remembering it as comfortable and delightful, requiring almost no changes. Certainly it was one of his most picturesque designs and continued to influence architects for decades after it was completed.  Considering the vicissitudes of Webb’s other country houses, it’s a relief that Standen has survived almost exactly as it was intended by Webb.  This is largely due to it remaining in the Beale family until 1972 when it was bequeathed to the National Trust in whose care it remains, making it one of the few Webb houses which can be visited.

Webb’s last country house, Hurlands, Surrey was designed in 1897 and built over the following two years.  To my view, the north entrance front is unfocused and lacks the unifying qualities shown in his earlier houses.  The large chimneys are still there but one is attached to the outer wall, giving the impression that it’s trying to escape. That said, the south front has a wonderful classical quality with the ground floor arcading being gently echoed in the window surrounds, whilst upstairs a typical Webb covered walkway gives a pleasing variety to the first floor.  The house survives but has been divided up.

This survey of Webb’s country houses provides a limited view of the broad skills and interests of someone who was at the forefront Victorian architecture.  His belief in the idea of ‘total design’ was rare but hugely influential. Similarly, was his passion for historic vernacular buildings and their conservation which led to his co-founding of the SPAB.  In looking back from the centenary of his death, we should appreciate not only his gifted development of an architectural style we now call ‘Arts & Crafts’. That said, Webb would, at the time, would simply recognise as good architecture which respected local traditions to create well-built houses which their owners loved. If only that could be adopted as a mission statement by modern mass house-builders we may be able to achieve a more harmonious solution to the challenge of designing houses for today – something Philip Webb would certainly support.

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